As a result, you’ll increase the chance of that page ranking. The more times that a page is appropriately linked to, search engines will see that as a signal, indicating that your web pages and content will be important and relevant to searchers. And then if those pages have internal links as well, the link equity will then be shared even further, creating a domino effect. It’s then important to note that the link equity (more commonly known as “link juice”) that comes from those backlinks will then be passed to other pages via internal links. It’s highly probable that your homepage receives the most backlinks. SEOs often think that improving domain authority of a website can only be done through gaining backlinks from external websites, which isn’t the case. Therefore, it’ll help with the overall organic visibility and keyword rankings of this page as well as the other pages it links to. If search engines can easily crawl your website, it will gain a better understanding of the relationship between your web pages, posts, other forms of content and the subject matter that content is about.įor example, when Google finds this blog post, it’ll see that it links to other Hallam pages, such as link building and UX, so it’ll understand that the content on those pages is related to the subject matter of internal linking on this page. Without giving you a full-on science lesson on indexability, rendering and crawlability, internal linking helps search engines understand and navigate your internal link structure and site architecture. Enables search engines to crawl your website easily If you do this, it will give users a better user experience (UX), which in turn will help increase your website’s SERP visibility. Therefore, it’s really important to prioritise your users when it comes to internal linking, such as creating a navigation that makes sense or implementing ones that point to your most useful pages. Ironically, Google is clever enough to understand when you’re trying to optimise for its algorithm rather than your users so you may get penalised for it. Delivers a better user experienceĮvery SEO knows that a website needs to be geared towards users first and foremost, as opposed to Google’s algorithm. If you take away all internal links from your website, your users and search engines will have a really hard time finding content and navigating to other pages.Įven though internal linking is only one ranking factor, you can already tell how important it is.īelow are just a handful of benefits of internal linking and why it’s important for SEO. Why is an internal linking strategy important for SEO? Internal linking is, therefore, an SEO best practice that helps users and search engines to discover content and pages on your website to ultimately improve keyword rankings and organic traffic. However, internal links also include ones that can be found in a website’s footer and navigation and any that are hidden in images, infographics, headings, CTAs, icons, telephone numbers and email addresses. They’re highlighted in the middle of some text like this one. It’s quite easy to identify an internal link when you’re browsing a website. (There are also inbound links or backlinks that are links that come from other websites to yours, but that’s another story for another day.) External or outbound links are links that take you from one website to another, whereas internal links take you to another page, file or resource that’s on the same website. Correct links that point to the final destination page.Ensure links don’t have the ‘nofollow’ attribute.Identify internal linking opportunities.In this guide to internal linking, we’ll cover: Search engines to better understand and crawl your website’s structure.Therefore, it’s vital that internal linking for SEO should be carefully considered, strategically planned and effectively implemented if you want because, let’s face it, who doesn’t want: To date, Google has around 200 ranking factors as part of its algorithm and the quality and quantity of internal links pointing to another page is one of them. A few key steps can help you build an effective internal linking strategy.Įxternal link building often gets most of the focus when trying to get good search engine rankings but internal links also play an important role. External links often get most of the focus when trying to get good search engine rankings but internal links also play an important role.
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